Agentic AI Comparison:
11x AI vs Cust AI
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Introduction
This report provides a detailed comparison between 11x AI, an AI-powered Sales Development Representative (SDR) focused on automated outbound sales via email and LinkedIn, and Cust AI (cust.co), a sales automation platform designed for SMBs with features like AskToSells for deal management and automation.
Overview
11x AI
11x AI offers a single English-only AI SDR agent for high-volume outbound sales, emphasizing autopilot sequences, meeting booking, and integrations with CRMs like Salesforce and HubSpot. It targets enterprises and growth teams but has limitations in multi-channel support, languages, and transparency.
Cust AI
Cust AI provides complete sales automation for SMB deals, including omnichannel outreach (email, LinkedIn, SMS), buyer intent tracking, CRM integrations (e.g., HubSpot), and same-day onboarding with month-to-month pricing starting around $750/mo, making it suitable for smaller teams with real-time monitoring.
Metrics Comparison
autonomy
11x AI: 7
Offers semi-automated autopilot SDR mode with fixed sequences and GPT-based processing, but requires onboarding, external tools, and human oversight for full workflows; inconsistent meeting booking reported.
Cust AI: 8
Provides live 24/7 monitoring, signal-based automation, and full infrastructure for omnichannel outreach without heavy reliance on external tools, enabling more hands-off operation for SMBs.
Cust AI edges out with proactive monitoring and broader channel support, while 11x AI is more sequence-focused but less adaptive.
ease of use
11x AI: 5
Onboarding required with mixed reports on setup speed (varies 1-3 days or more), limited documentation, basic API, and English-only support complicating global use.
Cust AI: 9
Features same-day onboarding, white-glove support, seamless CRM integrations, and intuitive sequencing for quick deployment, ideal for non-technical SMB users.
Cust AI significantly outperforms in rapid setup and accessibility, addressing 11x AI's common pain points.
flexibility
11x AI: 6
Limited to email/LinkedIn, fixed processes, English-only, partial integrations, and basic personalization; less adaptable for multi-channel or niche needs.
Cust AI: 9
Supports omnichannel (email, LinkedIn, SMS), signal-based personalization, native HubSpot/Salesforce integrations, and customizable ICP filters for diverse SMB scenarios.
Cust AI offers superior multi-channel and customization options, making it more versatile than 11x AI's narrower scope.
cost
11x AI: 4
High custom pricing (~$5,000/mo estimated), hidden quotes, plus additional costs for full team coverage ($9,400/mo total incl. humans), leading to negative ROI in year 1 for many.
Cust AI: 8
Transparent month-to-month pricing starting ~$750/mo, lower total cost with all-in-one features, better value for SMBs without hidden fees.
Cust AI is far more affordable and cost-effective, especially for budget-conscious teams vs. 11x AI's enterprise-level premiums.
popularity
11x AI: 7
Established with frequent comparisons as benchmark, used by enterprises, but sees switches to alternatives due to limitations (e.g., 500+ to Teammates.ai); ranked in top AI SDR lists.
Cust AI: 6
Emerging in alternatives lists for SMBs with positive mentions for affordability and features, but less widespread recognition than 11x AI in broader AI SDR market.
11x AI has higher current popularity among enterprises, while Cust AI gains traction in cost-sensitive SMB segments.
Conclusions
Cust AI outperforms 11x AI overall (average score 8.0 vs. 5.8) in ease of use, flexibility, and cost, making it ideal for SMBs seeking quick, affordable sales automation. 11x AI suits high-volume enterprise needs but lags in transparency and adaptability. Choose based on scale: Cust AI for agility, 11x AI for proven volume outbound.